Powerful Storytelling for Female-Founded Companies

we create bold brands for ambitious women

You have a vision to achieve and a mission to lead.

But you can’t do either if you’re blending in with the crowd and failing to connect with your customers.

In a world where requesting VC funding comes with a side of “what happens when you have kids?” and it seems like the ideal image of a CEO is a 65-year-old white man, becoming a successful female business leader seems all but unattainable.

That’s where we come in.

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Heroana is a digital storytelling agency dedicated to helping bold companies built for and by women connect with their customers and grow their businesses.


We Create Brands Built To Thrive

Branding & Messaging

A brand isn’t just your logo – it’s what people think of you when you’re not in the room. We partner with you to build a brand that takes your company from just another name to a feeling your customers won’t forget.

Content Marketing

It’s one of the most effective forms of digital marketing, but it’s also underutilized. From strategy to execution, we work with you to create a story that builds trust, adds value, and entices your customers to take action.

Consulting & Strategy

Marketing without a strategy is like putting together a puzzle without knowing what the end result is supposed to look like. We take your goals and put them into actionable steps that turns your vision into reality.


Even the highest quality product or the best level of service won’t sell itself. It needs a strong message – one that resonates with your ideal audience. Great copywriting can turn any piece of marketing into your best saleswoman.

Our Clients

“Ashley is an incredible writer and content strategist. She wrote an article for me that was so well articulated and thoughtful — it was an honour to share it on my blog. Ashley is talented and can no doubt channel your brand’s essence with the use of language. I 10/10 recommend Ashley for all of your copywriting, marketing and storytelling needs. 💖 If you need more proof, just check out her blog!!!! I’ve never seen so much amazing content in one place.”

– Erin Blondeau, Cultura Brand Studio

“Before I met Ashley, my website was typical of a photographer’s – read as: It lacked in the copy department! I am amazed at how Ashley was able to take what little words I did have and turn them into a whole website that sounds like everything I have ever wanted to say, but didn’t have the words! With only a phone call and a few drafts, I have received my new copy and it is perfect. I can’t wait to see what it looks like on my website!”

– Caitlyn Lunsford, Caitlyn Lunsford Photography

“Ashley Hoffman has been a fantastic resource as a copywriter, collaborator and freelance/entrepreneur inspiration. She clearly puts her all into everything she does and genuinely cares about helping in whatever way she can. She always manages to check-in right when I’m in need, like she has a sixth sense about it. I am so glad I stumbled upon her in my search for a copywriter. I imagine we’ll have some sort of creative, collaborative, working relationship for a long time to come!”

– Ashley Worobec, Common Matter

“I love Ashley Hoffman’s work. She is so great at getting to the core message, telling your brand story and voice of your business. Her expertise in brand strategy and content marketing was beyond exceptional!”

– Diane Najm, PhotoPad


Be Your Own​


game of thrones brand storytelling header

How Game of Thrones Can Help You Craft a Better Brand Story

Nearly anyone who has watched the show will tell you that Game of Thrones is a prime example of phenomenal storytelling. You can take these same principals and apply them to your brand storytelling. So whether you’re writing ad copy, updating your website, or writing regular blog posts, here are a few things you can learn from one of the most popular shows of all time.

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We are proud to be a part of the Female Founder Collective, a network of businesses led by women & supported by women. Learn more about the collective here.

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