Powerful Storytelling for Female-Founded Companies
we create bold brands for ambitious women
You have a vision to achieve and a mission to lead.
But you can’t do either if you’re blending in with the crowd and failing to connect with your customers.
In a world where requesting VC funding comes with a side of “what happens when you have kids?” and it seems like the ideal image of a CEO is a 65-year-old white man, becoming a successful female business leader seems all but unattainable.
That’s where we come in.
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Heroana is a digital storytelling agency dedicated to helping bold companies built for and by women connect with their customers and grow their businesses.
We Create Brands Built To Thrive
Branding & Messaging
A brand isn’t just your logo – it’s what people think of you when you’re not in the room. We partner with you to build a brand that takes your company from just another name to a feeling your customers won’t forget.
Consulting & Strategy
Marketing without a strategy is like putting together a puzzle without knowing what the end result is supposed to look like. We take your goals and put them into actionable steps that turns your vision into reality.
Even the highest quality product or the best level of service won’t sell itself. It needs a strong message – one that resonates with your ideal audience. Great copywriting can turn any piece of marketing into your best saleswoman.
“Ashley is an incredible writer and content strategist. She wrote an article for me that was so well articulated and thoughtful — it was an honour to share it on my blog. Ashley is talented and can no doubt channel your brand’s essence with the use of language. I 10/10 recommend Ashley for all of your copywriting, marketing and storytelling needs. 💖 If you need more proof, just check out her blog!!!! I’ve never seen so much amazing content in one place.”
– Erin Blondeau, Cultura Brand Studio
“Before I met Ashley, my website was typical of a photographer’s – read as: It lacked in the copy department! I am amazed at how Ashley was able to take what little words I did have and turn them into a whole website that sounds like everything I have ever wanted to say, but didn’t have the words! With only a phone call and a few drafts, I have received my new copy and it is perfect. I can’t wait to see what it looks like on my website!”
– Caitlyn Lunsford, Caitlyn Lunsford Photography
“Ashley Hoffman has been a fantastic resource as a copywriter, collaborator and freelance/entrepreneur inspiration. She clearly puts her all into everything she does and genuinely cares about helping in whatever way she can. She always manages to check-in right when I’m in need, like she has a sixth sense about it. I am so glad I stumbled upon her in my search for a copywriter. I imagine we’ll have some sort of creative, collaborative, working relationship for a long time to come!”
– Ashley Worobec, Common Matter
“I love Ashley Hoffman’s work. She is so great at getting to the core message, telling your brand story and voice of your business. Her expertise in brand strategy and content marketing was beyond exceptional!”
– Diane Najm, PhotoPad
Be Your Own
Everything from client bias to raising capital has proven a difficult landscape for female entrepreneurs, but that doesn’t mean we’re anywhere near backing down. Instead, we’re rising up and taking names for ourselves, changing history and the market as we go. Here are a few things you can do to push yourself, your business, and female entrepreneurs as a whole to the next level in 2019 and beyond.
Your holiday sales won’t last forever. But that doesn’t necessarily have to be the case. While it’s difficult to keep up Q4’s level of sales for an entire year or more, there are ways you can turn your newfound holiday shoppers into loyal customers. It just takes a little bit of strategy and dedication.
The decision to rebrand your biz is often both exciting and overwhelming. While it seems like everyone around me is working on refreshing their brand image, there’s a few things you want to know before you do the same.
To many, Payless ShoeSource is the place for moms and low-income families to get cheap shoes. But for one day – under a new name and a fake brand created for this PR stunt – Payless became Palessi, the super-chic luxury shoe store only open to celebrities and fashion influencers. So, why did it work, and will the effect last long-term?