A content strategy allows you to start with a solid foundation so you stop spending hours creating content just to update your site, and instead put it to work generating quality leads for your business.
It’s the weekend. I’ve just finished up a long week of client work and hustling
The key to making your website entertaining, educational, and engaging to read lies in incorporating just the right amount of brand personality to make it interesting. No matter who you’re writing to – whether it’s the CEO of a major corporation or a blue-collar warehouse employee – we’re all human and we want to be spoken to that way.
Whether you’re looking to increase website traffic, improve your lead generation, or simply provide value to potential customers, a content strategy is the best way to make sure all your efforts works toward a specific goal. So, these are the steps you can take to get everything ready for the new year.
You may think you’re a good writer – but believe it or not, writing for the web is a whole different beast than writing for print. Whether you’re keeping up with your business blog or updating the copy on your website, toss out those lessons from English class and keep these 7 rules in mind.
Many female entrepreneur are overwhelmed with the idea of marketing themselves. With so many options – and more coming out seemingly every day – it’s difficult not to feel exasperated. Here’s how to market your business without getting overwhelmed.
As powerful and amazing as social media can be, there’s one primary issue it presents. Instagram, and platforms like it, takes away the context of the situation and offers an impossibly perfect perspective on others’ lives. As the pressure to present yourself in the best light grows with the number of followers, how can you be sure to stay true to yourself on a platform that values perfection?
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