Your brand fundamentals — mission statement, vision statement, core values, etc. — are crucial to building a business both your employees and your customers can fully stand behind. However, just creating them isn’t going to result in a sudden increase in brand loyalty. Here’s how to reinforce these values within your team on a daily basis.
Bringing someone onto your team – whether outsourced or in-house – can be scary. To ease your mind a bit, here are a few things you need to know before you outsource. Knowing these ahead of time will save you time and money by making sure you hire the right people at the right time.
As a female entrepreneur, one of the many hats you wear is that of a saleswoman. But if you don’t have a background in it or struggle with the concept of selling without seeming like a slimy used-car salesman, then it’s one hat you don’t enjoy wearing. Grow your confidence and close more sales with these 7 tips written for those who suck at selling.
Everything from client bias to raising capital has proven a difficult landscape for female entrepreneurs, but that doesn’t mean we’re anywhere near backing down. Instead, we’re rising up and taking names for ourselves, changing history and the market as we go. Here are a few things you can do to push yourself, your business, and female entrepreneurs as a whole to the next level in 2019 and beyond.
Your holiday sales won’t last forever. But that doesn’t necessarily have to be the case. While it’s difficult to keep up Q4’s level of sales for an entire year or more, there are ways you can turn your newfound holiday shoppers into loyal customers. It just takes a little bit of strategy and dedication.
Despite increased competition with big-name corporations, the holidays are becoming a small business’ time to shine. That’s because a strongly-positioned brand with a story to tell is worth a few extra dollars and can make your fourth quarter better than your entire year put together.
Deciding to niche your creative business can be scary and anxiety-inducing. As you’re going through the process, you may have thoughts running through your head such as, “you’re limiting yourself,” and “no one in this industry needs that.” But, believe it or not, niching down is actually a great way to find more clients and grow your business.
Many female entrepreneur are overwhelmed with the idea of marketing themselves. With so many options – and more coming out seemingly every day – it’s difficult not to feel exasperated. Here’s how to market your business without getting overwhelmed.
Logging into your Google Analytics account for the first time can be a little bit daunting. Unless you have previous experience with analytics platforms, you might not be sure where to look or even what to look for. Trust us, we get it. Opening up the dashboard for the first time can be an overwhelming experience. Here’s what you need to know to make it a bit less exasperating.
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