Nearly anyone who has watched the show will tell you that Game of Thrones is a prime example of phenomenal storytelling. You can take these same principals and apply them to your brand storytelling. So whether you’re writing ad copy, updating your website, or writing regular blog posts, here are a few things you can learn from one of the most popular shows of all time.
Your brand fundamentals — mission statement, vision statement, core values, etc. — are crucial to building a business both your employees and your customers can fully stand behind. However, just creating them isn’t going to result in a sudden increase in brand loyalty. Here’s how to reinforce these values within your team on a daily basis.
Many businesses make the mistake of telling stories that fall flat with their customers because they don’t know what works. Don’t be one of those businesses. If you’re spending time and money to develop a story for your brand, you want to make sure it doesn’t fall flat with your target customers.
Think ‘brand storytelling’ is just a fancy fad marketers came up with to have a new trend to talk about? We thought that too. But then we did some research. Here’s what we found brand storytelling is all about (and how it helps businesses connect with their customers & grow).
Viewers are applying the KonMari method to everything from their homes to their computers. Donation and garbage bins are filling up and people are taking action on a dramatic level…all due to the magic of storytelling.
Over the past couple of years, a new marketing trend has evolved from content marketing
The decision to rebrand your biz is often both exciting and overwhelming. While it seems like everyone around me is working on refreshing their brand image, there’s a few things you want to know before you do the same.
To many, Payless ShoeSource is the place for moms and low-income families to get cheap shoes. But for one day – under a new name and a fake brand created for this PR stunt – Payless became Palessi, the super-chic luxury shoe store only open to celebrities and fashion influencers. So, why did it work, and will the effect last long-term?
Disney has crafted the art of telling a powerful – even magical – story, and they know how to get people to buy, buy, buy. So, how do they do this? Here are a few elements you can implement to tell a story like Disney.
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