Think ‘brand storytelling’ is just a fancy fad marketers came up with to have a new trend to talk about? We thought that too. But then we did some research. Here’s what we found brand storytelling is all about (and how it helps businesses connect with their customers & grow).
Viewers are applying the KonMari method to everything from their homes to their computers. Donation and garbage bins are filling up and people are taking action on a dramatic level…all due to the magic of storytelling.
The other day, I had (what I think is) a great idea for an ad
The decision to rebrand your biz is often both exciting and overwhelming. While it seems like everyone around me is working on refreshing their brand image, there’s a few things you want to know before you do the same.
To many, Payless ShoeSource is the place for moms and low-income families to get cheap shoes. But for one day – under a new name and a fake brand created for this PR stunt – Payless became Palessi, the super-chic luxury shoe store only open to celebrities and fashion influencers. So, why did it work, and will the effect last long-term?
The key to making your website entertaining, educational, and engaging to read lies in incorporating just the right amount of brand personality to make it interesting. No matter who you’re writing to – whether it’s the CEO of a major corporation or a blue-collar warehouse employee – we’re all human and we want to be spoken to that way.
Disney has crafted the art of telling a powerful – even magical – story, and they know how to get people to buy, buy, buy. So, how do they do this? Here are a few elements you can implement to tell a story like Disney.
Your brand has a backstory, no matter where in the lifecycle it’s at. It’s that backstory that establishes the foundation for your brand story and tells your customer who you are and what you’re all about. Here’s how to write a captivating backstory that will provide the foundation for your brand and create a deeper connection with your audience.
You won’t get anyone to take an action if your story isn’t clear and intentional. There’s a simple structure that will help every story you tell – whether it’s in a blog post, on your service page, or to your mother – make a landing and be successful.
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