fbpx

Human-Centric Branding for Female Entrepreneurs

Go from Unsung Hero to Praised Warrioress

The world is loud. Companies like yours are saying the same things and making empty promises. It’s overwhelming trying to figure out what to say and how to say it in order to get your message across.

With competition fierce and your customers’ attention dwindling, you can’t afford to blend in. We’ve seen what happens when businesses – no matter how incredible their product is – don’t stand out.

Fortunately, the answer is simple: storytelling. Since the beginning of time, humans have used storytelling to get their messages across. At Heroana, we know how to capture the soul of a good story and use it to convince audiences to take an action.

Now we’re using it to take your brand from unsung hero to praised warrioress.

circles

No matter how innovative your technology is or how much work goes into your creative process, you need to invite them into a story to make them care.

By emulating your audience’s struggles, you’re proving to them you’ve been there before and your solution will work for them too.

Hook your audience, connect with them on an emotional level, and show them how your business solves their challenges.

How It Works:

1. Reach out and schedule a consultation. Here, we get to know you and your individual goals to help you find a solution tailored to your individual needs.

2. Once we’ve begun our partnership, we dive deep into your business to find the roots of your brand. We interview your stakeholders, customers, and employees; research your competitors; and collect any material we can on your business.

3. Then, we compile all the information and put it together into a comprehensive strategy. We keep you involved every step of the way to ensure your brand’s message aligns with your vision.

4. Novel & Series Only: With the foundation in place, the next step is to share it with your audience. Whether we’re writing a blog post or updating your website copy, each piece of content goes through two rounds of revisions. Once it’s complete, we help you set it up on your site and help you monitor results through the duration of our engagement.

The Packages and Fees

circles

Chapter

Includes:

Brand Storytelling Strategy

  • Brand identity foundation & fundamentals (vision, mission, value proposition, etc.)
  • Brand message & story development
  • Brand voice guide
  • Buyer persona development (up to 3 included)
  • Communication channels
  • SWOT analysis
    Competitor audit (up to 3 included)
  • Annual objectives & KPIs
  • Content strategy

Rates start at $4,250* (or $750/mo on a 6-month payment plan).

*Save 10% by splitting into two payments (50% deposit & 50% upon completion).

Novel

Includes:

Brand Storytelling Strategy

  • Brand identity foundation & fundamentals (vision, mission, value proposition, etc.)
  • Brand message & story development
  • Brand voice guide
  • Buyer persona development (up to 3 included)
  • Communication channels
  • SWOT analysis
  • Competitor audit (up to 3 included)
  • Annual objectives & KPIs
  • Content strategy

Website Copywriting

  • Up to 6 pages included (additional pages $250 each)
  • Up to 2 rounds of revisions per page

Rates start at $7,375* (or $1375/mo on a 6-month payment plan).

*Save 10% by splitting into two payments (50% deposit & 50% upon completion).

Series

Includes:

Brand Storytelling Strategy

  • Brand identity foundation & fundamentals (vision, mission, value proposition, etc.)
  • Brand message & story development
  • Brand voice guide
  • Buyer persona development (up to 3 included)
  • Communication channels
  • SWOT analysis
  • Competitor audit (up to 3 included)
  • Annual objectives & KPIs
  • Content strategy

Website Copywriting

  • Up to 6 pages included (additional pages $250 each)
  • Up to 2 rounds of revisions per page

Content Creation

  • Quarterly editorial calendar
    • Includes 1 piece of content per week per quarter
  • Website content (1 blog post per week)
    • Up to 1,500 words
    • SEO included
    • 1 high-quality image included
  • Social media management (up to 3 profiles)
    • Up to 5 posts per week on each profile
    • At least 50% will be your own original content; the rest will be well-curated from across other platforms
    • Up to 2 hours of engagement per week

Rates start at $3,695/mo (6-month contract).

Creative Entrepreneurs & Startups We’ve Impacted

All Points Marketing, Common Matter, Astor + Orion, Caitlyn Lunsford Photography, HeroClip, Hezalia, Humble Events Seattle, Odd Dog Media, PhotoPad, Happiness in Heels, Suzi’s Lavender, Theorem, Cosmic Home & Pet, Kelsey Duffy

...And The Things They’ve Said About Us

"Ashley Hoffman has been a fantastic resource as a copywriter, collaborator and freelance/entrepeneur inspiration. She clearly puts her all into everything she does and genuinely cares about helping in whatever way she can. She always manages to check-in right when I’m in need, like she has a sixth sense about it. I am so glad I stumbled upon her in my search for a copywriter. I imagine we’ll have some sort of creative, collaborative, working relationship for a long time to come!"
Ashley Worobec
Common Matter
"Ashley took a heaping pile of word salad that was pretending to be the copy of my ‘About Us’ page and transformed it into a clean and consistent message. She’s super easy to work with and gave my project a ton of attention for a very reasonable rate. I completely recommend her services.!"
Karen Hartman
Astor + Orion

Still Have Questions?

Close Menu