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What Comes First: Copy or Design? Neither.

You’ve bootstrapped your way this far and you want to do it right this time around. But what is the right way? Many will tell you that copy comes first and, while they’re technically correct, that’s only part of it. There’s more to the story than meets the eye.

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how female entrepreneurs can thrive in 2019

4 Ways Female Entrepreneurs Can Truly Thrive in 2019

Everything from client bias to raising capital has proven a difficult landscape for female entrepreneurs, but that doesn’t mean we’re anywhere near backing down. Instead, we’re rising up and taking names for ourselves, changing history and the market as we go. Here are a few things you can do to push yourself, your business, and female entrepreneurs as a whole to the next level in 2019 and beyond.
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3 Ways to Turn Holiday Shoppers into Loyal Customers

Your holiday sales won’t last forever. But that doesn’t necessarily have to be the case. While it’s difficult to keep up Q4’s level of sales for an entire year or more, there are ways you can turn your newfound holiday shoppers into loyal customers. It just takes a little bit of strategy and dedication.
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The Power of Positioning: How Payless Got Away with Tricking Influencers

To many, Payless ShoeSource is the place for moms and low-income families to get cheap shoes. But for one day - under a new name and a fake brand created for this PR stunt - Payless became Palessi, the super-chic luxury shoe store only open to celebrities and fashion influencers. So, why did it work, and will the effect last long-term?
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Increase Your Conversion Rate: 6 Questions Your Website Must Answer

Your business’ website acts as your digital storefront; it’s where potential customers go to learn more about you and, ideally, buy from you. But if your website doesn’t answer a few basic questions, you’re going to find yourself with a lot of lost opportunity and that back button is going to get a lot of action.
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