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4 Things Every Brand Story Needs to Resonate With Your Audience

Many businesses make the mistake of telling stories that fall flat with their customers because they don't know what works. Don't be one of those businesses. If you're spending time and money to develop a story for your brand, you want to make sure it doesn't fall flat with your target customers.

What Comes First: Copy or Design? Neither.

You've bootstrapped your way this far and you want to do it right this time around. But what is the right way? Many will tell you that copy comes first and, while they're technically correct, that's only part of it. There's more to the story than meets the eye.

What is ‘Brand Storytelling’? Here’s What You Need to Know

Think ‘brand storytelling’ is just a fancy fad marketers came up with to have a new trend to talk about? We thought that too. But then we did some research. Here’s what we found brand storytelling is all about (and how it helps businesses connect with their customers & grow).

Save Money & Grow Your Biz: What to Know Before You Outsource

Bringing someone onto your team - whether outsourced or in-house - can be scary. To ease your mind a bit, here are a few things you need to know before you outsource. Knowing these ahead of time will save you time and money by making sure you hire the right people at the right time.

Suck at Selling? 7 Tips to Grow Your Confidence and Make The Sale

As a female entrepreneur, one of the many hats you wear is that of a saleswoman. But if you don’t have a background in it or struggle with the concept of selling without seeming like a slimy used-car salesman, then it’s one hat you don’t enjoy wearing. Grow your confidence and close more sales with these 7 tips written for those who suck at selling.
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