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How Game of Thrones Can Help You Craft a Better Brand Story

Nearly anyone who has watched the show will tell you that Game of Thrones is a prime example of phenomenal storytelling. You can take these same principals and apply them to your brand storytelling. So whether you're writing ad copy, updating your website, or writing regular blog posts, here are a few things you can learn from one of the most popular shows of all time.

How to Reinforce Your Core Values Within Your Team

Your brand fundamentals — mission statement, vision statement, core values, etc. — are crucial to building a business both your employees and your customers can fully stand behind. However, just creating them isn't going to result in a sudden increase in brand loyalty. Here's how to reinforce these values within your team on a daily basis.

6 Things Every Startup Needs on Their Home Page

Think about your home page as the front door of your website and - ultimately - your business. It should help your prospects understand what you do, why you're different from your competitors, and where to go to solve their problem.
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