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You’ve bootstrapped your way this far and you want to do it right this time around. But what is the right way? Many will tell you that copy comes first and, while they’re technically correct, that’s only part of it. There’s more to the story than meets the eye.
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A content strategy allows you to start with a solid foundation so you stop spending hours creating content just to update your site, and instead put it to work generating quality leads for your business.